Demand Generation Manager
About the role
Accountabilities:
Own and optimize outbound lead generation through platforms such as Smartlead, including campaign sequencing, audience targeting, list management, and deliverability monitoring.
Build, manage, and continuously improve nurture campaigns in HubSpot, including workflows, segmentation, automation, and performance tracking.
Run A/B tests and conversion rate optimization initiatives across existing landing pages, using performance data to identify and implement measurable improvements.
Execute SEO and AEO initiatives based on search and AI-visibility reporting, including on-page optimization, content structure, keyword targeting, and other organic acquisition improvements.
Monitor and report on funnel performance, including lead volume, conversion rates, channel performance, and other relevant demand generation metrics.
Translate funnel and campaign data into clear optimization actions and continuously test new approaches to improve acquisition performance.
Over time, plan and execute paid search and paid social campaigns as budget and organizational capacity allow, including channels such as Google Ads and LinkedIn.
Collaborate closely with marketing leadership to turn broader acquisition priorities into effective campaigns and measurable execution.
Maintain a strong focus on experimentation, performance measurement, and continuous channel optimization.
Work effectively within applicable compliance and review processes when operating in regulated industries or markets.
4–6+ years of professional experience in demand generation, growth marketing, performance marketing, or a closely related field.
Demonstrated hands-on experience with Smartlead or a comparable cold outbound platform such as Instantly, Apollo, or Lemlist; outbound platform experience is required.
Direct experience building and managing nurture campaigns and workflows in HubSpot is required.
Working experience with paid search and paid social platforms, particularly Google Ads and LinkedIn.
Proven experience with landing page testing, conversion rate optimization, and using measurable results to improve acquisition performance.
Practical SEO/AEO experience, including the ability to interpret search and AI-visibility reporting and translate insights into on-page and content improvements.
Strong analytical skills and the ability to independently interpret funnel data, identify performance gaps, and determine appropriate next steps.
Highly execution-oriented approach with a willingness to work directly in marketing tools and systems rather than operating primarily at a strategic level.
Adaptability, resilience, motivation, and a strong ability to operate effectively in a fast-paced startup environment with changing priorities.
Strong communication and collaboration skills, with the ability to receive feedback, learn quickly, and turn direction into action.
Genuine interest in improving access to innovative approaches to mental health treatment.
Experience in healthcare, medical technology, fintech, or another regulated industry is a plus, particularly familiarity with compliance review processes.
Fully remote position within the United States.
Pacific Time Zone preferred.
Full-time, permanent employment.
Substantial equity opportunity as an early team member.
Opportunity to contribute to a mission focused on expanding access to innovative mental health treatment.
High degree of ownership over demand generation channels, from audience and campaign development through lead generation and optimization.
Broad exposure across outbound, nurture, CRO, SEO/AEO, and paid acquisition.
Opportunity to expand into paid acquisition ownership as the function grows.
Potential career progression toward senior demand generation or growth marketing leadership responsibilities.
Startup environment with a growing business and an established product line.
Direct visibility into how marketing performance contributes to organizational growth and customer impact.
Requirements:
Benefits: