Content Growth Strategist

What You'll Own

Campaign Email Content

• Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints' major marketing moments
• Work with our brand and creative teams on the design and copy
• Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time
• Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them
• Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them

Lifecycle Email Program

• Own the strategy and content for Fresh Prints' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back
• Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
• Write and test improved lifecycle email content
• Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box

Deliverability & Performance

• Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation
• Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management
• Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data
• Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next'

Who You Are

• You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with an email, not just glance at it before archiving
• You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently
• You're fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject line problem or a segmentation problem
• You work well with technical partners.
• You have good content instincts that go beyond email - you understand what Fresh Prints' audience cares about and you can translate that into messaging that lands
• You're comfortable with data

Requirements

• 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility
• Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)