Content Executive

Accountabilities:

• • Own and manage the content calendar across campaigns, blogs, website copy, ebooks, video, and other digital content formats.
  • Produce website copy, approximately one ebook per month, campaign content, landing pages, and supporting marketing assets.
  • Develop persuasive full-funnel marketing content, including landing pages, paid advertising copy, lead-generation assets, and sales collateral.
  • Write keyword- and conversion-optimized landing pages that support acquisition and lead-generation objectives.
  • Develop editorial and digital content that brings student stories to life and engages prospective and existing families.
  • Produce thought leadership content by collaborating with internal experts and stakeholders to gather insights and perspectives.
  • Work closely with Social Media and Design colleagues to align written content, visual assets, tone of voice, and overall brand presentation.
  • Coordinate with Development teams on technical and on-page requirements supporting SEO, GEO, and AI search initiatives.
  • Identify opportunities for new content formats, series, and improvements that can increase the effectiveness and scale of content production.

  Requirements:

  • 2–5 years of professional experience in a Content Marketing role or a closely related content-focused position.
  • Proven writing experience across editorial and digital channels, supported by a strong portfolio of relevant work.
  • Experience using HubSpot and Canva for marketing and content production.
  • Practical video editing experience and confidence producing or supporting multimedia content.
  • Strong understanding of SEO and Generative Engine Optimization (GEO), with the ability to apply these principles to digital content.
  • Comfortable using AI-powered workflows and tools to scale content production while maintaining accuracy, originality, and quality.
  • Strong understanding of brand voice and the discipline to consistently maintain tone, messaging, and editorial standards.
  • Highly organized and able to manage multiple content projects simultaneously in a fast-paced environment.
  • Proactive approach with the ability to identify opportunities, suggest new ideas, and move projects forward independently.
  • Exceptional attention to detail and a strong commitment to producing polished, high-quality content.
  • Strong collaborative skills and the ability to work effectively with marketing, social media, design, and development teams.

  Benefits:

  • Fully remote working arrangement.
  • Full-time position.
  • Multiple-location opportunity.
  • Start as soon as possible.
  • Opportunity to contribute to global content and marketing initiatives in the online education sector.
  • Collaborative environment working alongside Social Media, Design, Marketing, and Development teams.