Campaign Manager, Paid Social

Duties/Responsibilities:

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals.
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing.
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan.
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR).
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.
• Developing an understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients.
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior.
• Develops creative strategies for social ads, engaging in testing to improve creative performance.
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI.
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement.
• Analyze client business models and align paid social strategies with revenue and engagement objectives.
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices.
• Execute operational workflows to improve campaign efficiency and effectiveness.

Required Skills/Abilities:

• Strong understanding of social ad targeting, budget management, and ad creative strategies.
• 2-3 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates.
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation.
• Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision.
• Proficiency in Meta, TikTok, and LinkedIn Ads platforms.
• Understands how different business models affect paid social strategy, contributing insights during team discussions.
• Excellent problem-solving skills and the ability to handle mid-tier escalations independently.
• Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution.
• Strong organizational skills to manage multiple projects and deadlines simultaneously.
• Ability to adapt to changes in paid social platforms and industry trends.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to communicate clearly via video calls, email, and phone.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators, and learn more about the GR0 position.
• Stage 2 (Hiring Manager Interview) - The first video interview with the hiring manager will be a 30-minute conversation focused on diving deeper into GR0’s Paid Social processes, tools, core values, and overall roadmap for scaling our clients.
• Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
• Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive with a salary range of $80,000-$90,000.
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
• Unlimited PTO -We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• Community Impact -GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
Please note: GR0 is currently able to hire in the following states: Arizona, California, Colorado, Idaho, Iowa, Nevada, North Dakota, Oregon, Texas, Utah, Washington, and Wisconsin. Candidates must be based in one of these states to be considered for this role.