Business Development Representative - France

About Azumuta

Founded in 2016, Azumuta is a Manufacturing SaaS scale-up. Through a comprehensive software, tailored to the manufacturing industry, Azumuta delivers solutions to factories around the world. The platform enables digitalization, boosts operational efficiency, facilitates compliance, and helps managing quality and safety.

Role Overview

We are seeking a dynamic Business Development Representative to build qualified pipeline and fuel our growth in the French manufacturing market. You'll own the first mile of the sales cycle, proactively prospecting named accounts and running discovery-first conversations that uncover real pain points, before handing off sales-qualified opportunities to your Account Executives.

What You’ll Be Doing

• Prospect & map named accounts: Run multi-channel outbound (cold calling, email, LinkedIn) on named accounts within your ICP sub-segments. Map every production site within a named account, and identify the relevant stakeholders at each one (industrial engineering, quality, maintenance, plant management). Use trigger-based prospecting: new product launches, hiring signals for continuous improvement/industrial engineering roles, production incidents or quality issues, and other buying signals.
• Lead discovery-first conversations: Open with questions about how fast the prospect can react to change, not a platform pitch. Uncover genuine pain points across operational and technical roles on the shop floor. Pitch the right Azumuta 2.0 use case (AI/intelligence layer on top of the platform, covering PLM integration, quality issue analysis and prevention, and VLM-based time studies) so the value lands for that specific role.
• Qualify & hand off opportunities: Qualify leads on fit, pain, budget signal, and timing, using SPICED and BANT as your frameworks. Hand off sales-qualified leads to the right Account Executive with a clear discovery summary, feeding MEDDPICC with useful input on Pain, Economic Buyer, and Champion.
• Collaborate & improve the playbook: Align outbound with Marketing's ICP campaigns and ABM signals. Keep CRM hygiene sharp in Membrain: log activities, discovery insights, and qualification criteria consistently. Feed patterns and market insights back to Sales and Marketing to continuously sharpen the pitch and playbooks.