Associate Director, Thought Leader Strategy, I/O Commercial Franchise

Overview

The Associate Director, Thought Leader Strategy, I/O Commercial Franchise, will develop advocacy with key stakeholders and KOLs within the head and neck cancer space, to support the continued success of LOQTORZI®. This role will be responsible for supporting in-line brand marketing initiatives for LOQTORZI and will report to the Senior Director, I/O Brand Marketing.

Responsibilities

• Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI® (nasopharyngeal carcinoma).
• Lead external engagements and support in-line brand marketing initiatives for LOQTORZI®.
• Develop a strategic Regional engagement plan in coordination with cross functional partners.
• Lead commercial KOL initiatives, often with high visibility, across the organization.
• Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (Insight gathering, congresses and Ad Boards.)
• Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes. Identify thought leaders and manage internal engagements for POA meetings and training sessions.
• Measure and evaluate KOL activities.
• Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy.
• Cultivate relationships, and provide direction to key agency partners and vendors.
• Collaborate with the broader LOQTORZI commercial team and support initiatives as appropriate.

Qualifications

• 2+ years of pharmaceutical marketing experience and Thought Leader Development experience
• Experience in immuno-oncology and head and neck cancer preferred
• Bachelor’s degree in business, science or related field. A master’s degree (MBA) is strongly preferred
• Strong interpersonal skills with the ability to interact with and present to KOLs
• Excellent strategic thinking skills with ability to formulate, develop and execute strategy
• Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
• Ability to understand and communicate clinical data and high-level science
• Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
• Demonstrated excellence in project management and effectively managing multiple projects/priorities
• Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
• Champion materials through medical, legal, regulatory reviews (promotional review) process
• Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs