Agentic UX Designer (Contract)

ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com. LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone). THE ROLE:

RESPONSIBILITIES

• Workflow & Architecture Consolidation: Map out and synthesize hundreds of brand-building jobs-to-be-done (JTBD) across 30 legacy tools into a unified Information Architecture (IA) and intuitive agentic user flows.
• Rapid Prototyping & Technical Translation: Build high-fidelity, functional prototypes in tools like Claude, v0, or similar code-adjacent frameworks that translate directly to engineering teams.
• Design System Contribution: Support the audit of a legacy design system and help define updated component libraries and interaction patterns tailored for agentic AI workflows.
• User Testing & Validation: Set up, run, and analyze rapid usability testing via Maze to validate complex workflows and iterate quickly ahead of executive milestones.
• Stakeholder Collaboration & Facilitation: Work closely with product, engineering, and business teams to align on priorities, facilitate design reviews, and communicate progress clearly — acting as a connective thread across disciplines.

REQUIREMENTS

• Agentic UX Expertise: Proven experience designing complex software, SaaS platforms, or agentic/AI-driven workflow environments.
• Rapid AI Prototyping: Proficiency building interactive screens using code-generating rapid prototyping tools (Claude, v0, Anima, or code-based Figma workflows) to bridge design and development seamlessly.
• Information Architecture & User Flows: Mastery in taking highly fragmented multi-tool systems and mapping them into streamlined, scalable platform architectures.
• Design Systems: Familiarity with design systems and a basic understanding of how they can be adapted to support evolving interaction paradigms (chat, autonomy, canvas, mixed-modality) — deep expertise not required.
• Usability Testing: Hands-on experience with quantitative/qualitative user research platforms like Maze.
• Consulting & Communication: Comfortable operating in a fast-moving, client-facing environment. You know how to read a room, manage stakeholder expectations, and present design rationale with clarity and confidence.