Group Director, Strategy

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

We are hiring a Group Strategy Director—an executive leader who will serve as the strategic architect of our social media practice, operating at the intersection of creative breakthrough and performance excellence. You will balance long-term brand-building initiatives with the agility required for real-time social planning and cultural responsiveness.

This role requires deep, hands-on experience in social media strategy and execution across both global brand platforms and regional social presences. You will lead the development of integrated cross-channel social ecosystems while maintaining platform-specific strategies that respect each platform's unique mechanics and audiences. You will manage and elevate a team of social strategists and community managers while building strong partnerships with social platform representatives to ensure DEPT stays at the forefront of platform innovation.

Reporting to the VP, Strategy, you will serve as both the creative conscience and the performance integrator for all social work—partnering closely with Creative Directors on platform-native creative concepts while collaborating with paid media and data intelligence teams to ensure these ideas are architected for optimization, testing, and measurable business impact across Meta, TikTok, YouTube, LinkedIn, and emerging social platforms.

WHAT YOU'LL DO:

• Lead the development of comprehensive cross-channel social media strategy roadmaps that balance long-term brand-building objectives with real-time social planning capabilities—integrating cultural relevance, platform-native creative innovation, and performance optimization across all major platforms
• Partner closely with Creative Directors and social creative teams to translate complex brand challenges into inspiring, platform-specific creative briefs designed for both breakthrough social impact and systematic testing
• Guide the development of editorial calendars, content frameworks, and always-on social programming that maintains strategic coherence while allowing for cultural agility and real-time responsiveness
• Stay at the forefront of both broad and niche cultural trends—maintaining deep cultural fluency across mainstream movements, internet subcultures, emerging communities, and platform-specific trends to ensure our social work remains authentically relevant
• Build and maintain strategic partnerships with social platform representatives (Meta, TikTok, YouTube, LinkedIn, etc.) to gain early access to platform updates, beta features, new ad products, and exclusive opportunities that give clients competitive advantages
• Navigate the complexities of global brand social presence across diverse regional markets, developing frameworks that balance centralized brand governance with decentralized regional execution to ensure both consistency and local cultural authenticity
• Collaborate closely with paid media teams to ensure organic social strategy aligns with paid activation, providing strategic guidance that informs media planning while respecting the distinct ownership of