Web Specialist

Accountabilities:

• • Work with the wider web and marketing teams to drive lead generation through high-quality user experiences across commercial websites.
  • Create, update, and optimize website pages using CMS platforms while applying UX and SEO best practices.
  • Analyze website and SEO performance to identify growth opportunities and recommend further optimization.
  • Implement SEO initiatives in collaboration with web specialists and the wider marketing team.
  • Prepare clear SEO briefs for content writers and support the creation of search-optimized content.
  • Implement A/B tests based on agreed experimentation plans to improve conversion and user engagement.
  • Configure and manage website pop-ups in line with conversion and marketing strategies.
  • Support the development and optimization of campaign landing pages for marketing and paid media initiatives.
  • Monitor key performance indicators including page updates, conversion rates, lead generation, organic traffic, keyword rankings, impressions, clicks, CTR, and A/B testing activity.
  • Use performance insights to continuously improve website journeys, content, search visibility, and conversion opportunities.
  • Collaborate effectively with colleagues across web, marketing, content, and paid media functions to deliver shared commercial objectives.

  Requirements:

  • A few years of experience in digital marketing, web management, website optimization, or a related field.
  • Hands-on experience working with multiple CMS platforms; experience with Umbraco is a bonus but not essential.
  • Working knowledge of SEO, including technical, on-page, and off-page optimization principles.
  • Experience with user experience (UX) and conversion-rate optimization (CRO).
  • Practical experience using digital analytics and optimization tools such as Google Analytics, Google Search Console, SEMrush, Hotjar, Looker Studio, Google Optimize, or comparable platforms.
  • Strong data literacy and numeracy skills, with the ability to analyze performance data and communicate insights accurately and clearly.
  • Understanding of website performance metrics, organic search performance, conversion rates, traffic, rankings, impressions, clicks, and CTR.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
  • A proactive, self-starting approach and the ability to take ownership of tasks in a fast-paced environment.
  • Strong commercial awareness and an understanding of how digital experiences contribute to lead generation and business growth.
  • Curiosity and commitment to continuous learning and development in web, SEO, UX, analytics, and digital marketing.

  Benefits:

  • Full-time, home-based position in India.
  • Flexible remote working environment designed to support productivity and work-life balance.
  • Opportunity to work across website management, SEO, UX, CRO, analytics, and digital marketing.
  • Hands-on exposure to commercial web optimization and measurable lead-generation initiatives.
  • Collaborative environment with close interaction across web, marketing, content, and paid media teams.
  • Opportunities to develop expertise in CMS platforms, SEO tools, analytics, experimentation, and conversion optimization.
  • Career development opportunities and support for continuous learning.
  • Opportunity to contribute directly to digital growth and see the measurable impact of your work.