Web Producer
About the role
Position Summary
Harness is looking for a highly strategic Web Strategy & SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth — and is responsible for ensuring Harness is discoverable across traditional search engines and emerging AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).
You will act as the single-threaded owner of website strategy and organic growth: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors. While you will be fluent in Webflow and modern web tooling, this role is not focused on day-to-day publishing or ticket execution. Instead, it is accountable for outcomes: traffic quality, discoverability, conversion, and pipeline impact
This is not a “ticket taker” role. This is a strategic owner role for someone who thrives on clarity, leverage, and measurable impact
About the role
Web Strategy & Ownership
- Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
- Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
- Continuously evolve the website to reflect product launches, positioning updates, and market trends.
SEO & Discoverability
- Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude).
- Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization.
- Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
- Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume.
- Establish standards for technical SEO, structured data, site performance, indexing, and crawlability.