Web & Marketing Analytics Manager

Who is Blueprint?

We are a technology solutions firm. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun.

What does Blueprint do?

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.

Why Blueprint?

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint.

In This Role

You will support a web experience and marketing organization by translating complex digital-behavior data into clear, actionable insights. You will evaluate website performance, analyze customer journeys and conversion funnels, measure experiments, and help marketing and web teams understand what is working and where improvements are needed.

This role is ideal for an analytically minded marketer who enjoys solving ambiguous problems, investigating user behavior, and communicating findings to both technical and nontechnical stakeholders.

Responsibilities

• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.
• Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance.
• Design, monitor, and evaluate A/B tests and other web experiments.
• Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.
• Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends.
• Translate loosely defined stakeholder questions into structured analytical plans.
• Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities.
• Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics.
• Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance.
• Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership.
• Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes.
• Document measurement approaches, findings, and repeatable reporting processes.

Qualifications

• 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field.
• Advanced experience with Google Analytics or a comparable