VP, Provider Revenue Optimization

Accountabilities

• • Develop and execute growth strategies across the provider product portfolio to increase revenue, customer adoption, market penetration, and long-term commercial value.
  • Assess market opportunities, customer needs, competitive dynamics, product performance, pipeline trends, and adoption data to identify growth opportunities and diagnose barriers to performance.
  • Define target customer segments, priority use cases, value propositions, pricing strategies, and go-to-market approaches that maximize portfolio potential.
  • Establish shared performance metrics and accountability across go-to-market functions, ensuring teams remain aligned with product-level growth objectives.
  • Lead the commercial strategy for priority emerging solutions from early market validation through launch and scaled go-to-market execution.
  • Develop relationships with development partners and early adopters to generate customer insights, market evidence, references, and proof points.
  • Partner with Product, Sales, Marketing, and other teams to ensure emerging solutions are appropriately positioned, prepared, and supported for successful market adoption.
  • Establish market-readiness milestones and use early customer feedback and performance data to refine product and go-to-market strategies.
  • Identify opportunities to accelerate adoption and penetration of existing provider solutions among current and prospective customers.
  • Develop targeted growth initiatives involving product enhancements, integration opportunities, customer segmentation, positioning, pricing and packaging, and channel strategies.
  • Identify ways to increase customer value realization and use those insights to strengthen retention, expansion, and sustainable growth.
  • Establish performance objectives for priority growth initiatives and maintain visibility into revenue, pipeline, whitespace, adoption, and other critical business metrics.
  • Lead cross-functional execution of high-priority growth initiatives, establishing ownership, facilitating timely decisions, and removing barriers to success.
  • Report progress, insights, risks, and opportunities to senior leadership while maintaining alignment across relevant functions.

  Requirements

  • 15+ years of relevant experience in healthcare technology, revenue optimization, go-to-market, commercial strategy, or related fields, with a demonstrated record of delivering measurable growth and business outcomes.
  • Deep understanding of healthcare provider markets, including provider buyers, workflows, operational needs, and technology ecosystems.
  • Familiarity with major healthcare technology platforms, including Epic and comparable enterprise healthcare systems.
  • Strong analytical capabilities and commercial judgment, with the ability to interpret market and performance data, identify root causes of underperformance, and translate insights into practical growth strategies.
  • Proven ability to lead complex, cross-functional initiatives and mobilize teams toward measurable outcomes without relying solely on direct authority.
  • Strong understanding of product lifecycle management, including market validation, product positioning, launch strategy, adoption, expansion, and portfolio optimization.
  • Demonstrated ability to balance strategic thinking with hands-on execution and maintain accountability for business results.
  • Exceptional communication and stakeholder-management skills, with the ability to influence senior executives and collaborate effectively across Product, Sales, Marketing, Customer Success, and Finance.
  • Customer-focused and commercially minded approach, with the ability to identify unmet needs and convert market opportunities into compelling business strategies.
  • Comfortable operating in an evolving environment where priorities, market conditions, and product opportunities can change quickly.

  Benefits

  • Annual salary range of $200,000–$250,000.
  • Senior leadership position with significant influence over provider-focused product growth and commercial strategy.
  • Opportunity to shape the lifecycle of both emerging and established healthcare technology solutions.
  • Cross-functional exposure across Product, Sales, Marketing, Customer Success, and Finance.
  • Remote work opportunity within the United States.
  • High-impact environment focused on healthcare technology, customer adoption, and measurable business outcomes.