VP of Partnerships, EMEA

About the role:

The VP of Partnerships, EMEA based in the United Kingdom will be responsible for defining and executing Cresta’s partnerships strategy across the EMEA region as a senior individual contributor. This role will focus on identifying, structuring, and closing high-impact strategic partner-led deals that accelerate customer acquisition, expand Cresta’s enterprise footprint, and drive revenue growth through partner resell and co-sell motions.

This senior leader will develop deep insight into regional market dynamics and build the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners. While this role does not include formal people management, it carries significant ownership and influence, requiring close collaboration with Sales, Product, Marketing, and Customer Success teams globally.

Success will be measured by partner-sourced and partner-influenced revenue, new logo acquisition, expansion of product usage through partners, and the establishment of scalable partnership models that can be operationalized as the business grows.

Responsibilities:

Partnership Strategy & Execution

• Define and execute the EMEA partnerships strategy in alignment with Cresta’s global objectives and regional go-to-market plans
• Identify, prioritize, and secure strategic partnerships across system integrators, channel partners, BPOs, and complementary technology providers
• Develop partner value propositions, commercial frameworks, and engagement models tailored to EMEA market needs
• Establish repeatable partnership structures, playbooks, and success metrics that can scale over time

Channel & Revenue Impact

• Drive partner-sourced and partner-influenced pipeline and revenue through direct execution of partner-led deals
• Work closely with regional and global Sales teams to integrate partners into account planning, co-selling, and deal execution
• Support partners in positioning, selling, and delivering Cresta’s solutions, including joint value propositions and customer use cases
• Own and report on partner-related pipeline, deal progression, and revenue outcomes in the EMEA region

Strategic Business Development

• Personally lead high-value partnership discussions and complex commercial negotiations from inception through contract execution
• Identify new routes-to-market and market entry opportunities via partnerships in both established and emerging EMEA geographies
• Act as the primary point of contact for strategic partners in the region, managing executive-level relationships