VP of Marketing

About the Role

Sureify is seeking a strategic and execution-oriented Vice President of Marketing to lead our marketing organization and elevate the Sureify brand as we continue to scale across the insurance and annuity technology market.

Reporting directly to the Chief Customer Officer, this leader will work in close partnership with Sales, Account Management, Product, and Executive Leadership to drive market awareness, pipeline growth, customer engagement, and brand differentiation. This role is ideal for a modern B2B SaaS marketing executive who thrives equally in strategy and execution — someone who can build the vision while also rolling up their sleeves to make it happen.

The VP of Marketing will lead a lean, high-performing team of individual contributors while serving as the creative and operational leader for the marketing function. This person will own the end-to-end marketing strategy across brand, demand generation, communications, events, content, digital presence, and sales enablement.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals.
• Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning.
• Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences.
• Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns.
• Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI.
• Translate company strategy and product direction into compelling market narratives and differentiated positioning.
• Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets.
• Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution.
• Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership.
• Lead creative direction for campaigns, content, brand evolution, and market presence.