VP of Marketing
About the role
About Phantom
Phantom combines industry-leading security with thoughtfully designed tools to make powerful financial tools approachable and easy to use. The company has grown to 20M+ community members, achieved #1 ranking in the Google Play Store finance category, and consistently ranks as a Top 50 app across all categories.
Phantom started as the most-loved crypto wallet and is now building a consumer finance platform that competes with Robinhood and Cash App. The infrastructure is crypto-native, but users don't need to know or care about that.
Role Description
Your job is to make one hundred million people trust us with their money. You'll own brand, product marketing and content with budget and autonomy. There's no playbook for this because no one has done exactly this before.
What You'll Do
- Define and execute the marketing strategy for Phantom's evolution from wallet to global consumer finance platform
- Build the brand narrative: why Phantom, why now, why trust us
- Partner with product on launches, positioning, and go-to-market for new financial products
- Scale brand marketing while maintaining efficiency
Qualifications
- 10+ years in consumer marketing, with real experience in fintech or consumer finance
- Bonus if you've marketed to Gen Z
- Managed a significant marketing budget and can discuss specifics about what worked
- Experience with brand building and understanding that trust is the product
- Built and led small, high-output teams with hiring and shipping experience
- Track record of high agency—evidence that you see problems and fix them without being asked
- Strong writing skills: crisp, clear, no corporate fluff
What We're Not Looking For
- Marketing leaders who delegate everything and manage up
- People who need a 50-person team to get anything done
- Anyone who thinks crypto marketing is all memes and influencers
- Folks who optimize for looking busy over actual outcomes