VP of Brand

Accountabilities

• • Define brand strategy and positioning: Translate consumer insights, product strengths, and competitive dynamics into a clear target customer, differentiated positioning, value proposition, messaging hierarchy, and compelling launch narratives.
  • Lead brand storytelling across channels: Ensure the brand story is consistently and creatively expressed across packaging, digital, retail, organic content, communications, launches, and the broader customer experience.
  • Build cultural relevance and community: Develop organic content, creator and influencer relationships, partnerships, events, activations, and community programs that strengthen participation, awareness, and brand affinity.
  • Establish brand standards: Own and evolve the brand strategy, voice, identity, creative direction, and standards to create a distinctive and recognizable presence across customer touchpoints.
  • Build the Brand organization: Recruit, develop, and lead a high-performing team across creative, organic social, content, community, partnerships, and activations, while establishing effective agency and partner relationships.
  • Drive annual brand planning: Own the annual brand plan, marketing calendar, awareness budget, campaign priorities, and investment decisions in alignment with broader commercial objectives.
  • Raise creative and operational performance: Establish a higher creative bar while improving speed, reducing rework, and creating an operating model that enables teams and partners to execute effectively.
  • Connect brand to business growth: Use consumer insight, data, and commercial judgment to prioritize initiatives that build awareness, preference, participation, and measurable business impact.

  Requirements

  • Senior brand leadership experience: Significant experience leading brand functions within a high-growth consumer business, ideally in CPG, health, wellness, performance, or a closely related category.
  • Exceptional storytelling and positioning: Demonstrated ability to turn consumer insight, product truth, and competitive context into compelling propositions, narratives, and launches that contribute to product and business success.
  • Proven brand-building track record: Experience developing distinctive brands and leading integrated campaigns, activations, communications, and experiences with measurable impact.
  • Strong creative judgment: Ability to set a high creative standard and effectively direct designers, writers, content teams, agencies, and other creative partners without needing to be the primary creator.
  • Team-building leadership: Proven ability to build and lead high-performing teams, establish clear standards, and improve both quality and execution speed.
  • Omnichannel expertise: Experience across direct-to-consumer, retail, packaging, product launches, digital channels, and broader consumer experiences.
  • Commercial and analytical mindset: Ability to use consumer insights and data to inform decisions while balancing analysis with strong judgment, creativity, and decisive action.
  • Executive presence and ownership: Comfortable operating with autonomy in a fast-moving, founder-led environment where candor, resourcefulness, accountability, and initiative are highly valued.
  • Strategic and operational versatility: Able to move fluidly between setting long-term brand direction, making investment decisions, challenging creative work, and building the organization required to execute the strategy.

  Benefits

  • Competitive base salary: $180,000–$235,000 USD annually, with the final offer determined by experience, skills, and local market conditions.
  • Performance opportunity: Eligibility for performance bonuses in addition to base compensation.
  • Remote flexibility: Fully remote position open to candidates based in the United States.
  • Meaningful ownership: Significant responsibility for brand strategy, team development, creative direction, and the initiatives shaping the next stage of growth.
  • Executive access: Direct access to company leadership and the opportunity to influence major strategic and creative decisions.
  • Growth environment: Join a scaled, high-growth consumer business where the brand-building opportunity remains substantial.
  • Professional development: Benefits and opportunities designed to support health, wellness, and professional growth.
  • Fast-moving hiring process: A streamlined process designed to typically reach a decision within 2–4 weeks.