VP of Brand

About the role

Grüns is looking for a VP, Brand to own the full engine that connects our partnerships, events, and campaigns into one cohesive world. This is the role that takes our collaboration strategy from promising to category-defining — building a repeatable system where every partner, product drop, and cultural moment is fully realized, not half-executed. You'll report directly to our SVP of Brand and operate as a true player-coach: setting the vision and doing the work.

In this role, you will:

• Own the end-to-end product collaboration engine across Grüns and portfolio brands — from partner sourcing and deal structure through creative, event, and campaign execution — coordinating tightly with our external collabs agency, product development, and creative teams
• Lead events strategy and production, building a repeatable process where every event is a direct extension of its collaboration's narrative — not a standalone activation
• Drive biz dev as a measurable acquisition channel: open new partnership categories, and systematize the pipeline
• Build and execute integrated brand campaigns that create a genuine through-line across e-comm, paid, social, PR, and affiliate — doing the work, not just directing it
• Keep Grüns consistently in the cultural conversation: identify where the brand belongs, move fast to insert it there, and make every partnership feel like world-building

We're looking for someone who:

• Has 12+ years in brand, partnerships, and/or experiential — with meaningful in-house time at a consumer, CPG, or DTC brand
• Has owned brand collaborations end-to-end: from sourcing and deal-making through creative and launch — not just managed the agency that did it
• Has hands-on events and experiential production experience, including pulling off strong work with limited time and budget
• Has built and led cross-functional teams and managed external agencies
• Reads performance data fluently — comfortable with nCAC, first orders, and ROAS, and treats partnerships as an acquisition engine, not just brand equity

Approach to the role:

• You're a player-coach — at Grüns, the VP executes day-to-day alongside the team. You haven't graduated past making, and you wouldn't want to
• You think in worlds — every partnership is a universe to build: partner → product → creative → event → campaign, all connected
• You're a genuine tastemaker — you're very online, you have a sharp instinct for what's culturally relevant, and you know what's right for Grüns specifically
• You move fast without losing taste — high volume, scrappy when needed, but the work is always good
• You're commercially minded — you care about whether partnerships actually convert and drive first orders, not just whether they look cool