VP, Martech Strategy & Solutions

Role Overview

We are seeking a strategic, client-focused Vice President, MarTech Strategy and Solutions to serve as a senior technology partner across strategic client accounts. This role shapes MarTech technology strategy, defines scalable solution architecture, and guides technology direction across complex digital transformation engagements.

As a trusted advisor, you will partner with clients, Digital Solutions Leads, Account teams, and delivery teams to translate business objectives into actionable technology strategies, enterprise roadmaps, and implementation plans. You thrive in ambiguity, bringing clarity to complex business challenges while helping clients make informed technology investment decisions that deliver measurable business value.

This is a build-and-do leadership role for a technology strategist who enjoys exploring emerging technologies, building proofs of concept, validating new capabilities, and partnering closely with development teams to bring ideas from concept to production. Success in this role requires someone who is equally comfortable in facilitating executive strategy sessions, designing MarTech architecture, building technical prototypes, and guiding development teams through implementation.

A key focus of this role is identifying and operationalizing AI and emerging technology opportunities, ensuring innovation is not only explored but applied responsibly and effectively to accelerate business outcomes for clients and our organization.

This is a fully remote role, reporting to the SVP, Technology.

Technology Strategy

• Serve as a trusted technology advisor to clients and internal stakeholders.
• Lead technology vision and strategy across strategic client engagements.
• Develop MarTech technology roadmaps aligned with business goals and digital transformation initiatives.
• Assess current state technology landscapes and define future-state architectures, platforms, and capabilities.
• Guide clients on MarTech architecture, platform strategy, integration approaches, and technology modernization.
• Translate complex business objectives into scalable technology strategies and actionable implementation plans.
• Advise executive stakeholders on technology investments, modernization initiatives, AI adoption, and digital transformation priorities.
• Establish architectural principles, governance, and technology standards that support scalable, secure, and maintainable solutions.

Solution Architecture & Technical Consulting

• Lead client discovery sessions, executive workshops, technology assessments, demonstrations, and solution planning engagements.
• Translate ambiguous business challenges into structured solution architectures, delivery approaches, and implementation roadmaps.
• Evaluate enterprise platforms, cloud technologies, AI capabilities, and integration strategies to recommend best-fit solutions.
• Define scalable architectures across cloud, data, AI, integration, and digital experience ecosystems.
• Produce executive-level recommendations for balancing business value, technical feasibility, scalability, and operational efficiency.
• Create business requirements, solution architecture documents, technical briefs, and implementation strategies.
• Partner closely with development and delivery teams to ensure architectural integrity throughout implementation.