VP, Marketing

Accountabilities:

• • Develop and execute a comprehensive 1–3 year marketing strategy aligned with company growth objectives, revenue targets, and broader business priorities.
  • Own marketing’s contribution to pipeline generation, customer acquisition, revenue growth, brand awareness, and customer engagement.
  • Establish and monitor marketing KPIs across the funnel, including lead generation, conversion rates, pipeline contribution, customer acquisition cost, and marketing ROI.
  • Lead demand generation and revenue marketing across digital, email, content, account-based marketing, partner marketing, social media, webinars, and field marketing.
  • Optimize the buyer journey and sales funnel using analytics, attribution models, and performance insights.
  • Lead the Business Development Representative organization, establishing scalable inbound and outbound strategies, performance metrics, and accountability frameworks.
  • Develop BDR managers and team members while strengthening alignment between BDR, Sales, and Marketing functions.
  • Define and evolve brand positioning, messaging, creative standards, web presence, advertising, and customer-facing communications.
  • Oversee public relations, analyst relations, social media, executive communications, and thought-leadership initiatives to strengthen market visibility.
  • Partner with Product Management to develop differentiated product positioning, messaging, go-to-market strategies, launches, and market introductions.
  • Lead market research, competitive intelligence, customer insights, buyer persona development, and sales enablement initiatives.
  • Develop a comprehensive content strategy covering thought leadership, blogs, white papers, eBooks, webinars, videos, customer stories, and sales enablement materials.
  • Own the strategy, execution, and measurement of events, conferences, trade shows, webinars, and field marketing programs, with a strong focus on pipeline and ROI.
  • Lead marketing operations, analytics, budgeting, forecasting, reporting, and marketing technology strategy.
  • Oversee CRM, marketing automation, analytics, attribution, and other marketing technology platforms to improve operational efficiency and performance visibility.
  • Build, lead, mentor, and scale a high-performing marketing organization across multiple disciplines, including employees, contractors, agencies, and strategic partners.
  • Own the marketing budget and resource allocation strategy, partnering with Finance and Sales Operations to forecast, monitor, and optimize spend.

  Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is preferred.
  • 10+ years of progressive B2B SaaS marketing leadership experience, including senior-level leadership responsibilities.
  • Proven success leading demand generation and revenue marketing functions that consistently deliver measurable pipeline and revenue growth.
  • Demonstrated experience leading BDR or SDR organizations and creating strong alignment between Sales and Marketing.
  • Strong understanding of SaaS business models, go-to-market strategies, customer acquisition, and subscription-based revenue models.
  • Proven ability to build, scale, and lead high-performing marketing organizations across multiple functions.
  • Deep expertise across demand generation, digital marketing, ABM, content strategy, product marketing, event marketing, brand management, and customer marketing.
  • Strong analytical and data-driven decision-making skills, including experience with attribution models, funnel metrics, and marketing performance measurement.
  • Experience overseeing public relations, analyst relations, corporate communications, and executive communications.
  • Strong knowledge of marketing technology ecosystems, including CRM, marketing automation, analytics, attribution, and reporting platforms.
  • Demonstrated ability to connect marketing investments to pipeline, revenue, customer acquisition, and business outcomes.
  • Exceptional leadership, communication, presentation, and stakeholder management skills, with the ability to influence executive and cross-functional audiences.
  • Experience managing significant budgets and allocating resources against strategic growth priorities.
  • Ability to thrive in a fast-paced, high-growth, results-oriented environment.
  • Willingness to travel on a limited basis.

  Benefits:

  • Base salary range of $225,000–$260,000 USD annually, depending on factors such as location, experience, education, skills, training, and qualifications.
  • Eligibility for an annual performance-based bonus tied to individual and company goals.
  • Flexible time off.
  • Comprehensive medical, dental, and vision insurance plans.
  • Family planning benefits.
  • 401(k) retirement savings plan with company match.
  • Health Savings Account with company contributions.
  • Flexible Spending Account.
  • Life, accident, and disability coverage.
  • Business travel insurance.
  • Employee assistance and well-being programs.
  • Remote-based work within the United States.
  • Opportunity to lead a broad, global marketing organization and directly influence company growth and go-to-market strategy.
  • Opportunity to work closely with Sales, Product, Customer Success, Finance, Revenue Operations, Partners, and executive leadership.