VP / Head of Marketing

About Fairmarkit

Fairmarkit is looking for a hands-on, full-stack marketing leader to help us revolutionize the way organizations buy and sell. The world's largest companies use Fairmarkit’s agentic workforce to source more events, engage more suppliers, close cycles faster, and deliver more savings without adding headcount. The outcomes speak for themselves. Your job is to own the narrative and amplify it.

About the role

This is a builder's seat. You'll lead a lean team of exceptional marketers while staying deeply connected to the work, because we believe great marketing organizations are built through leverage, not layers. Reporting directly to the CEO, you'll set the strategy, coach the team, and jump into execution when it matters.

What You'll Do

Own the strategy and the operating model

• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.

Drive pipeline

• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).

Make Sales sharper every quarter

• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.

Build a brand the market can't miss

• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.

Stay in the work

• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.