VP, GTM & Commercial Strategy — Real World Data
About the role
Location: Hybrid position based in Tampa, FL. Team members are currently expected to work onsite two days per week (Tuesdays and Wednesdays), with additional in-office days required as business needs dictate throughout the month.
Overview
The VP of GTM & Commercial Strategy is a senior commercial leader responsible for driving both the go-to-market execution and the strategic commercial agenda for Inovalon’s Real World Data (RWD) business. This is a true hybrid role — equally weighted between rigorous GTM operationalization and long-range commercial strategy — and serves as the critical link between customers, the sales organization, product teams, and senior leadership.
The role owns end-to-end commercialization for Inovalon’s RWD product portfolio, spanning closed and open claims, EHR and clinical notes data, and adjacent data assets and services. The RWD customer base includes life sciences organizations (biopharma, medical device, CROs, and health economics & outcomes research), as well as payers, providers, and other data-driven healthcare organizations. The VP will bring deep domain expertise in real world data and analytics markets and will be expected to operate with authority at both the strategic and executional level.
Reporting to the SVP of Commercial Strategy for the Insights business, this role partners closely with senior leaders across Sales, Product, Marketing, Finance, Legal, and Customer Success. It is a high-impact commercial leadership position with significant external visibility and meaningful influence on the growth trajectory of the Insights business unit.
Duties and Responsibilities
- Lead and own the commercial strategy for Inovalon’s RWD business.