VP, Growth Marketing

What You’ll Do

• Own Global Demand & Growth Outcomes
  • Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
  • Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
  • Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
• Build & Scale a High‐Impact Demand Engine
  • Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
  • Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
  • Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
  • Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
• Partner Across the Go‐To‐Market Organization
  • Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
  • Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases.
  • Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
• Operate with Rigor & Modernize How We Work
  • Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
  • Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership.
  • Act as executive sponsor for AI‐driven transformation initiatives within the demand function.