VP, Growth Activation

About the Role:

As Vice President, Growth Activation, you will serve as a senior growth leader responsible for building, advancing, and converting Inizio Evoke's pipeline across pharmaceutical and healthcare organizations. This role is focused on creating sustained enterprise growth by opening doors, shaping multi-disciplinary conversations, and positioning Inizio Evoke as a long-term, strategic partner across all of our capabilities in marketing and communications.

You will lead complex, high-value pursuits that span brand, business units, and enterprise stakeholders, working closely with Inizio Evoke leadership to activate the full breadth of our capabilities in service of durable and long-term client relationships.

What You Will Do

• Build and own the growth pipeline across our marketing and communications capabilities, identifying and advancing enterprise-level opportunities with the potential to mature into long-term, multi-brand partnerships.
• Proactively engage senior decision-makers across brand, portfolio, and enterprise levels to uncover unmet needs, transformation opportunities, and whitespace aligned to Inizio Evoke's integrated capabilities.
• Lead AOR-oriented pursuit strategies, shaping long-range growth plans that move clients from initial engagement to strategic partner of record status.
• Partner closely with Inizio Evoke leadership to position core offerings within cohesive, client-specific growth narratives.
• Activate and orchestrate subject matter experts (SMEs) across disciplines at the right moments to demonstrate depth, credibility, and enterprise-scale thinking without over-selling or fragmenting the story.
• Guide the transition from pursuit to partnership, working with Managing Directors and Client Growth leaders to convert wins into sustainable, anchor client relationships.
• Serve as a feedback loop to the organization, identifying market signals, competitive dynamics, and client expectations that inform solution evolution and go-to-market strategy.
• Represent Inizio Evoke externally through industry events, strategic partnerships, and senior-level forums, reinforcing the firm's position as a consultative, transformation-oriented partner.

What You Will Bring

• 10+ years of experience within pharmaceutical or healthcare marketing, advertising, or communications agencies.
• Demonstrated success driving enterprise growth, with a strong orientation toward new client acquisition and long-term account development (AOR, preferred partner, or enterprise relationships).
• Deep understanding of integrated marketing and transformation services, including brand, creative, omnichannel, insights, content, and data-driven solutions.
• Proven ability to build senior-level relationships and earn trust with executive stakeholders across marketing, commercial, and transformation functions.
• Experience leading complex, multi-stakeholder pursuits, particularly those requiring patience, orchestration, and strategic sequencing over time.
• Highly collaborative leadership style, with the ability to align internal teams, SMEs, and growth partners around a unified strategy.
• Willingness to travel for client engagement, industry presence, and enterprise-level growth efforts.
• Executive presence and credibility, able to represent Inizio Evoke as a strategic, consultative partner in high-stakes client conversations.