VP, Expansion

Key Responsibilities

• Expansion Strategy & Revenue Ownership
  • Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units
  • Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines
  • Identify and prioritize high-impact growth opportunities within the existing customer base
• Cross-Business Unit Alignment
  • Align go-to-market teams across business units to drive coordinated account strategies
  • Break down silos and establish consistent processes for identifying and executing expansion opportunities
  • Ensure clear ownership, accountability, and collaboration across teams
• Customer Lifecycle Management
  • Oversee renewal strategy and execution to maximize retention and reduce churn
  • Improve adoption, engagement, and long-term value realization
  • Develop lifecycle-based playbooks to drive expansion at key customer milestones
• Execution & Pipeline Management
  • Build and manage expansion pipeline, with accurate forecasting across products and business units
  • Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)
  • Improve conversion rates through structured processes, enablement, and performance management
• Product & Packaging Alignment
  • Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion
  • Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities
• Systems & Data Optimization
  • Ensure visibility into customer data, usage, and expansion signals across platforms
  • Leverage analytics to identify opportunities and improve targeting and timing
  • Drive CRM and tooling alignment to support multi-product, multi-BU selling
• Team Leadership & Organizational Design
  • Build and lead a high-performing expansion organization (account management, renewals)