VP, Data Cloud Consulting
About the role
THE ROLE
We are seeking a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in shaping client strategy, solving complex business problems, and driving measurable outcomes.
This role requires a unique blend of executive leadership, deep marketing and data expertise, and practitioner-level execution. The ideal candidate brings a strong point of view on identity-driven, omnichannel marketing—understanding how data, targeting, and measurement intersect to drive performance across the full customer lifecycle.
You will serve as both an organizational leader and senior strategic advisor, accountable for team performance, client impact, and revenue growth tied to consulting engagements.
This role requires expertise in leveraging 1st & 3rd party data to deliver strategies that improve customer experience and drive engagement and revenue throughout the entire customer funnel within both paid and owned marketing channels.
The ideal candidate will have a passion for interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine marketing efforts through holistic planning, personalization, channel orchestration, and innovative measurement techniques.
RESPONSIBILITIES
- Leadership, Team Development & Scalability