VP, Creator Growth (SLG)

About the position:

Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have. We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem.

You will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth. If you thrive at the intersection of creator marketing, revenue operations, and product adoption, this role was built for you.

What you'll be doing:

Strategy & Ownership

• Own the creator SLG strategy end to end, defining the acquisition model, segmentation approach, and channel mix that drives affiliate creator growth across Later Influence and Mavely.
• Set the annual and quarterly GTM plan for creator SLG acquisition, including goals, resource requirements, and success metrics aligned to company revenue targets.
• Define the creator journey from initial outreach through activation, surfacing the moments where sales-assisted motions outperform self-serve and building programs accordingly.
• Partner with Sales leadership to design creator-facing value propositions, pitch materials, and acquisition playbooks that give the sales team a repeatable motion at scale.

GTM Execution

• Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones.
• Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly.
• Develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction.
• Partner with Product Marketing to translate creator monetization product updates into creator-facing messaging, campaigns, and enablement that accelerate adoption.

Cross-functional Partnership

• Collaborate with Product, Engineering, Data, and Marketing teams to align on creator growth priorities and drive execution.