VIP Program Manager

About Fliff

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game. We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards.

VIP Player Retention & Growth

• Own retention, engagement, and lifetime value of Fliff's highest-value players
• Build and evolve our VIP program from scratch, including structure, rewards, and player journeys
• Build deep, direct relationships with VIP players through personalized outreach (1:1 messaging, offers, experiences)
• Identify churn signals early and proactively intervene to retain at-risk players

VIP Program Strategy & Execution

• Design and evolve the VIP program (tiers, benefits, rewards, experiences) with a clear focus on retention and player satisfaction
• Launch and manage targeted promotions, bonuses, and experiences that drive repeat play and loyalty
• Continuously refine the program based on player behavior and feedback

Personalization at Scale

• Develop segmentation strategies to deliver tailored experiences to different VIP cohorts
• Create high-touch moments that make players feel recognized and valued