Video Content Strategist

Accountabilities

• • Own the end-to-end video content pipeline, generating, evaluating, prioritizing, and developing ideas using input from marketing, research, and other internal sources.
  • Develop compelling titles and thumbnails, test different packaging approaches, and use performance insights to improve click-through and overall content reach.
  • Write medium- and long-form video scripts that make complex financial, economic, and Bitcoin concepts accessible, engaging, and memorable.
  • Create strong hooks and introductions designed to capture attention and sustain viewer engagement throughout each video.
  • Work with production teams to ensure the final story edit follows the intended structure, pacing, narrative, and creative direction.
  • Monitor YouTube performance metrics including views, audience retention, retention curves, click-through rate, and returning-viewer rate.
  • Use audience and performance data to continuously refine content ideas, storytelling techniques, titles, thumbnails, and production approaches.
  • Build repeatable systems for idea management, content filtering, scripting, creative testing, and performance optimization.
  • Collaborate closely with hosts, producers, marketing professionals, researchers, and company leadership to develop high-quality content with a clear editorial purpose.
  • Maintain a high standard of factual accuracy, integrity, and professional brand representation across all published content.

  Requirements

  • Demonstrated success growing a YouTube or other video channel, either independently or as part of a professional content team, with measurable impact on views and audience retention.
  • Strong expertise in video content strategy, including idea development, editorial judgment, scripting, audience psychology, and content packaging.
  • Deep understanding of YouTube mechanics, including click-through rate, retention curves, viewer behavior, and factors that influence channel growth.
  • Exceptional writing and storytelling skills, with the ability to turn complex economic or financial concepts into clear, compelling narratives.
  • Strong knowledge of Bitcoin from an economic perspective and an understanding of its relevance to broader financial and monetary challenges.
  • Proven ability to develop effective hooks, introductions, titles, thumbnails, and narrative structures that encourage sustained viewing.
  • Strong analytical mindset and willingness to use performance data to challenge assumptions and continuously improve creative output.
  • High level of ownership and independence, with the confidence to make editorial decisions while incorporating relevant input from cross-functional stakeholders.
  • Strong integrity and judgment, with the ability to communicate facts accurately and represent a brand professionally.
  • On-camera, interviewing, or hosting experience is a plus.
  • A background in finance, economics, journalism, or a related field is advantageous.

  Benefits

  • Annual salary range of $110,000–$165,000, depending on experience.
  • Competitive overall compensation package with equity.
  • Unlimited paid time off.
  • Parental leave separate from the standard PTO policy.
  • Medical, dental, and vision insurance for US-based employees.
  • 401(k) for US-based employees.
  • Fully remote work arrangement available across the Americas and Europe.
  • Significant ownership over the video strategy, content pipeline, and channel growth.
  • Opportunity to work closely with marketing, production, research, and executive leadership.
  • Opportunity to build scalable content systems and directly influence measurable audience growth.