Video Ad Copywriter / Creative Producer

Accountabilities

• • Develop direct-response video ad concepts for Meta using customer pain points, offers, account insights, client results, testimonials, and winning creative as inputs.
  • Write persuasive, concise, and natural-sounding scripts for Amazon sellers and brands, developing multiple hooks, angles, and meaningful creative variations.
  • Translate rough marketing ideas, customer insights, and performance findings into clear, shoot-ready scripts and detailed creative briefs.
  • Develop a deep understanding of Amazon PPC services and the target audience so that problems, solutions, offers, and results are communicated accurately and credibly.
  • Research competitors, objections, customer pain points, and existing advertising to uncover new creative opportunities and messaging angles.
  • Incorporate testimonials, case studies, screenshots, performance data, and other forms of customer proof while verifying claims, figures, and permissions before publication.
  • Prepare and direct founders or other on-camera talent when needed, ensuring they understand the intended messaging and delivery.
  • Coordinate with video editors by providing scripts, footage, assets, references, and clear creative instructions.
  • Review completed edits and provide actionable feedback on hooks, pacing, messaging, proof, calls to action, and overall effectiveness.
  • Collaborate with the broader team to move approved creative through production and prepare it for launch.
  • Analyze Meta advertising performance and translate results into stronger hooks, angles, scripts, and future creative tests.
  • Maintain an organized repository of hooks, winning ads, customer proof, scripts, concepts, and other creative resources.

  Requirements

  • Proven experience writing direct-response video ad scripts or copy for Meta/Facebook advertising.
  • Strong working knowledge of Amazon PPC and the Amazon seller ecosystem, with the ability to write credible and specific marketing copy for this audience.
  • Experience marketing agencies, consulting businesses, high-ticket services, or comparable offers.
  • A portfolio featuring Meta direct-response video ads or scripts that demonstrates your personal contribution.
  • Solid understanding of Meta advertising, creative strategy, testing methodologies, and direct-response principles including hooks, pain points, objections, proof, offers, mechanisms, and calls to action.
  • Ability to transform customer insights, results, data, or rough ideas into compelling concepts and scripts that sound natural when spoken aloud.
  • Native-level English fluency and an excellent ear for conversational language.
  • Experience using customer results, testimonials, or case studies as advertising proof.
  • Ability to use performance data to inform creative decisions and develop meaningful variations rather than superficial rewrites.
  • Experience using AI tools for research, data analysis, ideation, or developing new creative angles.
  • Strong communication skills and confidence collaborating with founders, on-camera talent, editors, and other stakeholders.
  • Excellent organization and project coordination skills, with the ability to manage scripts, assets, approvals, edits, and deadlines.
  • A proactive, ownership-oriented mindset, including the ability to identify missing information or assets and move projects forward independently.
  • Must be based in North America or the United Kingdom.

  Benefits

  • Fully remote work environment.
  • Opportunity to own the creative process from concept and copywriting through production and launch.
  • Direct exposure to performance data and the opportunity to continuously optimize creative based on measurable results.
  • Collaboration with experienced marketing professionals, founders, creative talent, and video production specialists.
  • Opportunity to work at the intersection of direct-response advertising, Amazon PPC, Meta advertising, and AI-powered creative workflows.
  • High-autonomy environment that values initiative, experimentation, and measurable impact.
  • Opportunity to build a portfolio of performance-focused advertising creative across the Amazon seller and brand ecosystem.