Vice President, Omnichannel MarTech

Overview

Real Chemistry is looking for a VP, Omnichannel MarTech to lead the strategy, build, and scale of omnichannel capabilities across HCP and patient ecosystems. This role sits at the intersection of technology, data, marketing, and commercial operations, translating business strategy into scalable, compliant solutions that drive connected customer experiences. You bring hands-on experience delivering omnichannel platforms in pharma and understand how commercial, patient services, data, and media ecosystems work together in the real world.

What you'll do

• Set the vision: Define and drive the omnichannel MarTech roadmap aligned to commercial, medical, and patient strategies, building scalable, connected HCP and patient ecosystems
• Build and integrate: Lead design and delivery across Veeva, Salesforce, and broader MarTech platforms, ensuring seamless integration across CRM, data, media, and patient services
• Drive transformation: Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs
• Operationalize execution: Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery
• Embed compliance and rigor: Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start
• Support commercial growth: Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments
• Lead and influence: Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity

This position is a perfect fit for you if

• Are a builder who has taken omnichannel from concept to reality in pharma
• Bring a strong point of view on how data, tech, and engagement come together
• Operate comfortably in complexity and influence across teams without direct authority