Vice President, Consumer Products & Growth - CouponFollow

Responsibilities:

• Strategy & Business Ownership

  • Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation; identify performance gaps early and lead corrective actions across the organization.

  • Define the growth strategy for the consumer product portfolio, setting the strategic priorities, growth levers, and market-positioning choices that will drive sustainable scale.

  • Set strategic product direction and roadmap priorities to enhance the product experience and business metrics.

  • Source and prioritize new business opportunities, evaluating build-vs-partner tradeoffs and sizing potential impact.

  • Build and scale a high-performing team to drive the business, establishing clear processes, staffing models, and quality standards to maintain strong user experience as volume grows.

  Performance & Analytics

  • Own performance management of the CouponFollow browser extensions and mobile apps — analyzing, interpreting, and reporting on funnel, acquisition, retention, and cashback performance data.

  • Establish the reporting cadence and metrics framework the business is run against, surfacing insights and recommendations to leadership.

  Growth Partnerships & Distribution

  • Own the strategy and execution for performance-based CPA/CPI partnerships that drive installs, activation, and monetization.

  • Manage the creator/UGC growth function against clear performance targets.

  • Build and grow high-value partner distribution relationships across affiliate networks, merchants, and other distribution partners, with a clear focus on scalable, pay-for-performance models.

  • Design, test, and optimize CPA (cost per action) and CPI (cost per install) offers, payout structures, and tracking frameworks to maximize efficient growth and LTV.

  • Work closely with the partnerships team to align affiliate network and merchant relationships with the extension/app business, ensuring clear KPIs, attribution, and payout accountability.

  • Define and track partner performance metrics (e.g., eCPI, eCPA, ROAS, retention cohorts) and run regular partner reviews to scale winners and cut underperformers.

  Compliance & Risk

  • Ensure compliance with tracking technologies, digital marketing standards, and affiliate network stand-down rules.

  • Collaborate with product, data, and legal to ensure compliant tracking, fraud prevention, and clean integration of partner-sourced traffic into the extension funnel.

  Cross-functional Execution

  • Manage and develop the paid growth function responsible for day-to-day channel execution - approve budgets, targets, and LTV-based guardrails while holding the team accountable for efficient, scalable growth.

  • Partner closely with product and engineering to translate strategy into a shipped roadmap.

  • Act as the connective tissue between partnerships, product, engineering, and leadership to keep the extension business aligned and moving.

Required Qualifications:

• • 8+ years of relevant experience with responsibility for consumer and product activities (e.g. product growth, product management, GM or P&L owner).

  • Demonstrated success developing and scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or other pay-for-performance distribution models.

  • Proven track record building, launching, and maintaining high-scale, successful products.

  • Experience strategically influencing and aligning senior stakeholders and key partners to consistently drive action, results, and change.

  • Hands-on, "roll up your sleeves" mindset, with the ability to be a driver and change agent in an organization.

  • Strong business acumen and data analytics proficiency.

  • Bachelor's degree in business, engineering, marketing, or a related field (or equivalent practical experience).

Nice To Have:

• • Experience managing app and/or browser extension products.

  • Experience in affiliate marketing or digital partnerships.

  • Experience in the shopping and deals space.

What We Have To Offer:

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events