Vice President, Commercial Strategy - US Remote

Overview

PerfectServe is seeking a Vice President of Commercial Strategy to serve as a close partner to the Chief Revenue Officer, operating as a strategic extension of the CRO across go-to-market strategy, growth priorities, and executive initiatives. This role is accountable for defining where we focus, how we win, and which opportunities matter most. It ensures commercial strategy is clear, data-driven, and aligned to the highest-impact growth opportunities across the business.

Core Accountabilities

Commercial Strategy and Direction

• Define where PerfectServe will compete across segments, customer profiles, and solution areas
• Establish clear strategic choices and tradeoffs to guide investment and focus
• Shape how the company wins in the market, including go-to-market approach and growth priorities

Customer Mix and Segmentation

• Define ideal customer profile and segmentation strategy
• Own the strategic view of customer mix across segments, deal size, and lifecycle stage
• Recommend where to focus, expand, or deprioritize based on growth potential and performance

Segment and Expansion Strategy

• Define strategy for priority growth areas, including non-acute care, ambulatory, and ASCs
• Identify and prioritize expansion opportunities across new markets and existing customers
• Establish clear entry strategies and growth priorities for targeted segments

Commercial Perspective on Strategic Partnerships

• Provide commercial perspective on the potential impact of strategic partnerships
• Assess alignment to ICP, segments, and growth priorities