Vice President, Brand and Market Strategy

Who We Are

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world's first agentic workforce. Built specifically for distributed brands, SOCi's Genius Agents™ act as a digital workforce, autonomously executing and optimizing marketing across search, social, reviews, and local discovery— ensuring every location is visible, discoverable, and growing in today's geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World's Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.

How You'll Make an Impact

• Market Narrative & Category Leadership
  • Define and evolve SOCi's category narrative, positioning, and messaging architecture
  • Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
  • Ensure consistency of narrative across brand, product, sales, and executive communications
  • Shape how analysts, media, customers, and the market understand SOCi
• Brand Strategy & Experience
  • Own SOCi's brand strategy, identity, and voice across all digital and offline touchpoints
  • Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
  • Lead and scale a high-performing brand and creative organization
• Authority, Content & Earned Channel Strategy
  • Own SOCi's earned and owned media strategy to build market authority and executive visibility
  • Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
  • Build and scale an always-on content engine that reinforces SOCi's narrative and engages enterprise buyers
  • Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
  • Partner with executive leadership to amplify SOCi's voice across social platforms, speaking engagements, and media
• Communications & Executive Visibility
  • Lead SOCi's communications strategy, including media relations, analyst engagement, and corporate messaging
  • Elevate executive presence through keynotes, bylines, interviews, and industry influence
  • Ensure SOCi maintains a strong and differentiated voice in the market
• Product Marketing Leadership (Executive Oversight)
  • Lead and mentor the product marketing function to ensure cohesive go-to-market execution
  • Align product narratives with SOCi's broader brand and market story
  • Drive competitive positioning, product launches, and customer value articulation