Velocity Demand Generation Manager, Americas

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet.

About the Team

AMER Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers, generating demand for Stripe's prioritized solutions in the Americas. We partner closely with Global Campaigns, Partner Marketing, Product Marketing, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact.

We're seeking an experienced marketer to own the Velocity – mid-market and small businesses – segment across the US, Canada, and LATAM. This individual will design the strategy and drive strategy realization work to grow market share and drive pipeline in collaboration across the GTM organization.

What You'll Do

This business-critical role will have significant impact across Stripe's GTM organization. Stripe's Velocity segment is growing rapidly and represents a massive share of our Americas pipeline with a fundamentally unique go-to-market motion. You'll design the Velocity engine to reach the buying committee and create a consistent experience through different journeys, channels, and tactics to ensure an integrated, full-funnel experience. You'll define regional priorities, allocate budget across channels, and be the connective tissue between global campaign strategy and regional execution for this segment.

Responsibilities

• Land and tailor global campaigns to acquire and nurture Velocity prospects at scale through digital content, paid media, content syndication, digital events, and targeted nurture programs
• Build region-specific marketing activations with channel leads to unlock local opportunities for SMB and mid-market audiences
• Partner with regional performance media experts to acquire and re-engage AMER Velocity prospects and customers through a broad mix of paid media tactics
• Collaborate with partner marketing to build and scale the through-partner demand generation strategy for Velocity companies
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow the segment