UX Lead, Public Website and CMS Migration (credit unions)

Accountabilities

• • Lead discovery and experience strategy for complex public website redesign and CMS migration initiatives, ensuring the transformation is not treated as a simple page-for-page migration.
  • Assess existing websites across content, information architecture, navigation, templates, functionality, and member journeys, identifying opportunities to retain, improve, consolidate, redesign, or retire experiences.
  • Define the target website experience and establish clear UX principles to guide design and migration decisions.
  • Facilitate discovery workshops and decision-making sessions with executives, marketing, digital, technology, business, and other stakeholders.
  • Lead information architecture, navigation, taxonomy, content hierarchy, and content-structure initiatives.
  • Partner with content and digital teams on website audits, content prioritization, migration decisions, content models, and scalable page structures.
  • Design intuitive pathways to financial products, services, rates, calculators, educational resources, branch and ATM information, support, and account-opening experiences.
  • Incorporate SEO, findability, accessibility, and content-authoring requirements into the overall website experience.
  • Map priority member journeys that begin on the public website and continue into account opening, digital banking, or third-party platforms.
  • Identify friction, gaps, and inconsistencies across connected digital experiences and recommend improvements.
  • Develop personas, journey maps, service blueprints, and other UX artifacts when they support better strategic decisions.
  • Translate business objectives into measurable outcomes such as conversion, digital adoption, task completion, accessibility, qualified leads, and member satisfaction.
  • Use research, analytics, usability testing, and other evidence to validate UX recommendations.
  • Create sitemaps, user flows, wireframes, prototypes, and detailed interaction specifications.
  • Define or evolve design systems and reusable CMS component libraries that balance member needs, brand consistency, accessibility, and author flexibility.
  • Collaborate closely with technical and front-end teams to ensure proposed experiences are feasible within the selected CMS and maintain design quality throughout implementation.
  • Review implemented pages and components, identify experience gaps, and support remediation ahead of launch.
  • Present research findings, UX recommendations, and design decisions to senior stakeholders and explain complex design choices in practical business terms.
  • Help position the public website as an important component of a broader digital transformation initiative.

  Requirements

  • 8+ years of professional experience in UX, website design, digital experience, information architecture, or a related discipline.
  • Demonstrated experience leading complex, content-rich public website redesigns and/or CMS migration projects.
  • Portfolio demonstrating substantial public website work, including information architecture, navigation, content strategy, wireframes, responsive design, and user flows.
  • Proven ability to conduct website and content audits and make evidence-based decisions about what should be retained, redesigned, consolidated, or retired.
  • Strong understanding of CMS-driven experiences, content models, templates, reusable components, and content-authoring requirements.
  • Experience creating or evolving website design systems and reusable component libraries.
  • Strong knowledge of responsive design principles and WCAG accessibility requirements.
  • Working knowledge of SEO, website analytics, conversion optimization, and usability testing.
  • Strong workshop facilitation, presentation, communication, and stakeholder-management skills.
  • Ability to operate effectively at both strategic and detailed design levels.
  • Comfortable collaborating directly with executives, marketing leaders, digital teams, business stakeholders, compliance teams, and technical delivery teams.
  • Experience connecting public website journeys with account opening, digital banking, applications, financial products, or other digital services.
  • Must be based in Canada and legally eligible to work in Canada.
  • Experience in credit unions, banking, insurance, financial services, or another regulated industry is strongly preferred.
  • Experience with financial-services websites involving products, rates, calculators, applications, account opening, or authenticated banking is an advantage.
  • Experience migrating websites from OpenText or another enterprise CMS is preferred.
  • Familiarity with content governance, migration planning, authoring workflows, and analytics frameworks is beneficial.
  • Candidates should have substantial public website, information architecture, content strategy, and CMS migration experience; application or SaaS product-design experience alone is not sufficient.

  Benefits

  • Contract engagement with compensation of $70–$100 per hour, depending on experience.
  • Fully remote opportunity for professionals based in Canada.
  • Opportunity to lead a high-impact public website transformation within the financial services and credit union sector.
  • Strategic exposure to senior executives, marketing, digital, technology, business, and compliance stakeholders.
  • Opportunity to influence information architecture, content strategy, design systems, accessibility, and end-to-end member experiences.
  • Hands-on involvement across discovery, strategy, design, CMS migration, implementation, and launch.
  • Opportunity to work on complex digital transformation initiatives with measurable business and member-experience outcomes.