User Acquisition Manager (Meta, Wellness)

About the role

We are looking for a User Acquisition Manager (Meta) to promote our mobile product in the Wellness niche.

Opportunities

• Join a strong team of 5 UAM specialists (junior-senior level) plus an in-house creative team of 15+ people
• Work with a marketing team that has strong creative production (motion + static) and a mega-fast test cycle
• Develop multi-channel marketing
• Test new approaches, improve existing processes

Requirements

• 3 years of experience as a User Acquisition Manager
• Understanding of marketing metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and their link to company financial results
• Experience with Meta ad accounts (or TikTok Ads, Snapchat, etc.) and understanding of these platforms' specifics
• Understanding the role of creatives in performance, ability to form hypotheses and generate ideas
• Understanding analytics (Tableau, GA4, Looker Studio)

Your responsibilities

• Develop and implement UA strategy for Web in Meta, Snapchat, TikTok etc.
• Plan, launch, daily optimize and scale campaigns under clear KPIs (CAC/CPA, ROAS/ROMI)
• Analyze and test: run A/B tests at different stages of the sales funnel, analyze creative performance, adjust campaigns to improve results
• Collaborate with the creative team on creating and adapting creatives for different formats and audiences
• Competitive research and finding growth points: new audiences, placements, bundles, creative approaches

Benefits

• Hybrid work format – remote or from the office
• Pet-friendly office in central Kyiv, open 24/7
• Breakfasts and snacks in the office
• Modern equipment
• Employment via FOP
• Competitive compensation
• 21 days of vacation and national holidays
• 100% paid sick leave
• Health insurance after probation period
• Quarterly team building
• Interest clubs (Running Club, Booking Club, Cooking Club)
• Support for colleagues and their families serving in the Armed Forces of Ukraine
• Participation in social projects
• Ambassador program
• Professional growth: Brainstack Leadership School, paid courses, certifications, trainings, language compensation, conferences, access to e-library, regular performance reviews