User Acquisition Manager (Google Ads)

About Ruut

Ruut is a digital coach that teaches sports skills. Our mission is to lower the barrier to entry into any sport by digitizing training and giving people the functional skills they need to practice the sport they want. We started with the running vertical: quickly found unit economics, scaled, released a mobile app fully focused on the running experience, and this year we are launching new sports verticals.

Why Ruut is a smart choice for a strong professional

• Found unit economics on day 11 of product existence
• Scaled more than 60x in recent months, targeting another 4x growth this year
• Strong team of 19 people, including 4 Ukrainian sports champions and 5 Olympiad winners
• Only 10 months old as a business — no complex hierarchy or ready-made frameworks, lots of room for growth and impact
• Goal to become the #1 brand for athletes and people who want to play sports

What you will do

• Launch and scale Google Ads for mobile app: UAC / App Campaigns, Search, YouTube, Demand Gen, PMax
• Find profitable Web2App (quiz funnel) connections: audiences, landing pages, creatives, quizzes
• Ownership of channel P&L: CAC, LTV, payback, contribution margin, budget volume
• Creative strategy with the creative team: briefs, testing frameworks, data-driven iterations
• Ongoing experiments with funnels, landing pages, and quizzes together with growth/product team
• Build processes to further scale the Google channel

What is important to us

• 3+ years in performance marketing / user acquisition
• At least 1–2 years of Google Ads specifically for mobile apps (not just web/e-commerce)
• Experience scaling Google budgets without CAC degradation
• Strong plus: Web2App funnel experience
• Mastery of unit economics: CAC, LTV, payback, ROAS, contribution margin
• Strong analytical skills and ability to work independently with data (SQL / Looker / Amplitude are a plus)
• English B2+
• High level of autonomy and ownership — we look for someone who comes with hypotheses and a plan, not asking 'what to do'

Nice to have

• Experience in health & fitness / wellness
• Large-scale creative testing experience
• Meta + Google background
• Cases with PMax / Demand Gen for mobile apps
• Interest in AI / automation / operational efficiency

About Ruut team culture

We set high goals and definitely don't settle for 'just great.' We want to build the #1 product in the US market, so who we go on this journey with matters a lot to us. Here are a few things we truly value:

• High Bar: We appreciate people who constantly raise the bar for themselves and the team. We are drawn to those who want to become stronger in their craft, are open to feedback, and are ready to rethink their own ideas for the sake of a better result.
• Focus: We do what delivers the greatest business impact. If we don't understand why we're doing something and how it... (text cut off)