US Freelance Strategy Community

Primary Job Responsibilities

• Examine research to identify gaps in learning and deduce the implications for our clients and the brand.
• Generate fresh, inventive insights and formulate pitchy creative briefs to direct thinking and actions.
• Initiate strategic recommendations for future actions that target identified pockets of opportunities (i.e. what information about our brand is missing from the physician perspective, and what steps should be taken to fill the gap?).
• Shepherd and nurture marketing, creative, and communications.
• Drive interpretation and implications of research into presentations.
• Collaborate with Copy/Art departments in creative development process to ensure product has more impact by providing feedback to identify where the current approach may be falling off strategy, and the best future avenues to explore.
• Contribute and participate in new business pitches as needed.

Qualifications

• Bachelor’s degree required, preferably within the field of sociology, anthropology, advertising, marketing or other related field.
• 5+ years' work experience in a Strategy department/company specializing in strategic insight generation. Past experience in pharmaceutical or advertising industry a plus.
• The ability to provide past case studies, pitched business, creative briefs and writing samples that demonstrate creative and insightful thinking.
• Excellent verbal and written communication with the capability to construct and support arguments
• Experience managing challenging strategic issues (i.e. relaunching a dying brand).
• Well versed in sophisticated research methods (i.e. segmentation, copy testing, & message testing).
• Ability to work effectively in a fast-paced environment with many competing priorities.
• Team player with a professional, outgoing, and assertive attitude.