UA Manager (Meta Ads)

Accountabilities

• • Own Meta Ads acquisition campaigns end-to-end, from campaign setup and testing through optimization and scaling.
  • Manage and grow significant monthly paid social budgets while maintaining a strong focus on ROAS, LTV, and overall acquisition efficiency.
  • Develop, launch, test, and scale campaign structures, targeting strategies, and performance approaches.
  • Work hands-on within advertising accounts to monitor performance, diagnose issues, and implement optimization opportunities.
  • Operate and contribute to the continuous improvement of UA automation systems, algorithms, rules, and campaign structures.
  • Design and execute structured testing frameworks to evaluate campaigns, audiences, creatives, funnels, and acquisition strategies.
  • Partner with product and creative teams to develop and test new creative concepts, funnel improvements, and growth experiments.
  • Identify scalable acquisition opportunities and translate performance data into actionable growth strategies.
  • Analyze campaign and funnel performance to uncover trends, opportunities, and potential efficiency improvements.
  • Maintain clear documentation of campaign logic, processes, testing approaches, and operational best practices.
  • During the first three months, take full ownership of Meta Ads performance, become proficient in the relevant funnels, metrics, and automation logic, and independently identify and execute scaling opportunities.
  • Contribute actionable recommendations for improving automation, campaign structures, and the overall User Acquisition function.

  Requirements

  • 3+ years of professional experience in User Acquisition, Performance Marketing, or a closely related discipline.
  • Strong hands-on experience managing and scaling Meta Ads campaigns.
  • Demonstrated experience managing significant paid social advertising budgets.
  • Experience working with subscription-based businesses or B2C digital products.
  • Strong analytical mindset with a demonstrated ability to use data to make decisions and evaluate performance.
  • Experience designing and running structured experiments and interpreting test results.
  • Strong understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys.
  • Advanced working proficiency with Excel and Google Sheets for campaign analysis, reporting, and performance modeling.
  • Strong understanding of performance metrics, including ROAS, LTV, acquisition efficiency, and funnel performance.
  • Ability to work independently, take ownership of a core acquisition channel, and operate effectively in a fast-moving environment.
  • Strong communication and collaboration skills when working with product, creative, and other cross-functional teams.
  • English proficiency at B1 level or above.
  • Nice to have: Experience with advertising automation, rules, scripts, or algorithmic campaign management.
  • Nice to have: Knowledge of mobile measurement and attribution technologies.

  Benefits

  • Global remote environment with the flexibility.
  • Opportunity to take ownership of a core acquisition channel and directly influence growth and performance.
  • Hands-on experience managing significant advertising budgets in an automation-first environment.
  • Opportunity to contribute to the development and improvement of AI- and automation-driven User Acquisition solutions.
  • Health support: Company-provided medical expense compensation.
  • AI tools: Access to AI subscriptions and other tools to support productivity and innovation.
  • Paid time off: 21 days of annual leave plus 10 bank holidays.
  • Flexible work environment designed to support a healthy work-life balance.
  • Collaborative culture: Work alongside experienced and motivated professionals in a global, innovation-focused environment.
  • Opportunity to work on experimentation, performance optimization, creative testing, and scalable growth strategies within the digital education space.