Tokyo Supercars - Content Producer

Content Creation and Strategy

• Collaborate with the Marketing Manager and CEO to develop and implement content strategies aligned with brand guidelines and key business goals, including increasing vehicle utilization, membership growth, revenue, and profitability.
• Plan, shoot, and direct content onsite at events, experiences, and in the recording studio.
• Monitor the calendar to proactively identify and attend tours that align with content goals, capturing valuable material independently and autonomously.

Social Media Growth

• Publish content across Instagram, Facebook, TikTok, YouTube and other messaging platforms such as WhatsApp and Line for both Tokyo Supercars and Tokyo JDM Tours.
• Create, manage and update a monthly social media content calendar in line with the overall content strategy to ensure consistent, effective, and engaging messaging.
• Post daily stories on social media to maintain an active and engaging presence.
• Publish multiple short-form content posts weekly on each platform (specific posting frequency to be finalized as part of the content strategy).
• Publish long-form YouTube content for Tokyo Supercars and Tokyo JDM Tours (specific posting frequency to be finalized as part of the content strategy).

Team and Resource Management

• Manage offshore editors to ensure efficient content production while continuously refining workflows.
• Coordinate with drivers to obtain content from bookings when not physically present, ensuring timely submission and smooth content flow for social media stories and posts.

Content and Equipment Organization

• Extract and organize content from cameras in a timely manner after each use.
• Maintain a well-structured Dropbox system for all content, organized by date and event.
• Manage location, proper storage, and transportation of all A/V and camera equipment provided by Club Velocita K.K.

Scriptwriting and Research

• Write scripts and content plans for long-form YouTube videos and short-form narrated social media content.
• Craft professional and engaging captions for all social media posts.
• Conduct research on vehicles and topics relevant to our content needs.
• Conduct industry research to inform content strategies and remain ahead of emerging trends.
• Produce detailed content plans for each shoot and event you attend to be sent to the team in order to ensure proper organization with the rest of the team.