Territory Manager East, Luxury Hospitality & Wellness Sales — Pilates Commercial

About iFIT

iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

Role

We are currently seeking an ambitious pace-setter to join our team as Territory Manager East, Luxury Hospitality & Wellness Sales — Pilates Commercial, remotely in the eastern United States. This is a hunter role for someone who knows the luxury hospitality and wellness landscape in the East, can build relationships at the right levels, and has the drive to close meaningful accounts and build a book of business from the ground up.

Role Commitments

• Own and grow a defined territory across the eastern United States within the luxury hospitality and wellness segment.
• Establish iFIT Pilates as the preferred reformer solution for premium fitness and wellness amenities at four- and five-star properties, destination spas, and luxury resort brands in the region.
• Develop and manage a healthy pipeline of hotel, resort, spa, and wellness accounts with a consistent bias toward closing.
• Build lasting relationships with procurement, spa, and fitness decision-makers at key accounts — driving both new business and account retention.
• Represent iFIT's brand standard at every touchpoint — delivering a client experience that matches the premium nature of our product.
• Drive subscription-based sales models alongside hardware, ensuring successful adoption and growth across the eastern customer base.

Essential Duties and Responsibilities

• Identify and prioritize a target account list of luxury hotel groups, independent five-star properties, destination resorts, and spa management companies across the eastern US.
• Manage the full sales cycle from prospecting and site visits through proposal, negotiation, and installation coordination — with a strong bias for closing.
• Develop and execute vertical-specific sales strategies for boutique Pilates studios, premium hospitality, and wellness properties, focused on ROI and how luxury fitness amenities are purchased and operated.
• Secure premium placements of the full NordicTrack Ultra line — including the Ultra 1 Reformer and Ultra series treadmills — in key accounts across the territory.
• Create bespoke proposals and commercial packages tailored to hospitality buyers, including equipment configuration, iFIT membership integration, and ongoing service support.
• Collaborate with Operations and Member Services to ensure white-glove installation, onboarding, and ongoing support standards that match the expectations of luxury hospitality partners.
• Maintain an accurate and detailed CRM pipeline, providing regular forecasting and account updates to the Global Director.
• Attend and represent iFIT at key industry events within the eastern region.