Technical Content Marketing Manager

About the Role

We’re looking for a Technical Content Marketing Manager, Trading API to help grow awareness, adoption, and engagement for Alpaca’s Trading API. This role is ideal for someone who can create compelling, accurate content for a technical audience while keeping the voice accessible to retail developers, algo traders, and builders in fintech. This person will sit at the intersection of content marketing, product storytelling, and technical education.

This role is for someone who enjoys getting into the details of APIs, trading workflows, and technical product features, turning that complexity into content that helps users understand the product, adopt new features, and deepen their engagement with Alpaca. You should be comfortable translating technical concepts into clear, engaging narratives that resonate with developers and self-directed traders.

What You’ll Do

• Own technical content strategy for Alpaca’s Trading API and related products, driving awareness and adoption
• Write and edit educational and product-driven content such as tutorials, explainers, launch posts, feature spotlights, onboarding materials, case studies, newsletters, and technical thought leadership for algorithmic trading across stocks, options, and crypto
• Identify content opportunities based on user needs, product priorities, and growth goals
• Collaborate with product, engineering, and other internal leaders to turn technical updates into clear user-facing content
• Translate complex concepts in trading infrastructure, market mechanics, and algorithmic strategy design into clear, technically accurate content for developers, retail traders, and algorithmic traders
• Support go-to-market (GTM) efforts with launch messaging, website copy, and supporting content assets
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution
• Ensure technical content is accurate, relevant, and aligned with Alpaca’s brand and product