Team Lead, SEO

Accountabilities:

• • Lead, manage, coach, and develop a team of 6–8 people, overseeing onboarding, performance management, feedback, career development, and team growth.
  • Own a portfolio valued at approximately $800K–$1M+, ensuring strong client retention, satisfaction, strategic outcomes, and sustainable account growth.
  • Serve as the executive-level SEO and GEO voice for assigned clients, developing relationships with CMOs and C-suite stakeholders and communicating strategic value in terms of revenue, pipeline, lifetime value, and long-term ROI.
  • Build trusted client partnerships grounded in empathy, transparency, accountability, and a strong understanding of business objectives.
  • Identify and pursue appropriate upsell, cross-sell, and expansion opportunities, collaborating with Paid Media, Creative, Client Engagement, and other teams to develop integrated growth recommendations.
  • Set strategic direction for SEO and GEO across the portfolio, ensuring account teams are focused on the right priorities rather than relying on hands-on execution by the team lead.
  • Drive the evolution of organic search offerings by pressure-testing strategies, evaluating emerging AI-search practices, and converting successful experiments into repeatable team methodologies.
  • Champion practical AI adoption by increasing team fluency, piloting new tools and workflows, and sharing lessons and results across the broader organization.
  • Use data to evaluate SEO and GEO effectiveness across rankings, traffic, conversions, revenue, and other relevant business metrics.
  • Mentor direct reports and junior team members, providing strategic guidance, constructive feedback, and opportunities for professional growth.
  • Participate in recruiting activities, including sourcing, interviewing, and selecting future team members.
  • Manage complex client and team situations with sound judgment, strong conflict-resolution skills, and a calm, solutions-oriented approach.
  • Establish strong operating rhythms across the team, balancing multiple accounts, projects, stakeholders, and competing priorities.
  • Contribute thought leadership by sharing insights, industry trends, experiments, and emerging practices with clients and the broader digital marketing community.
  • Support the development of the future SEO organization by continuously improving processes, strategic approaches, and capabilities.

  Requirements:

  • Proven people-management experience leading a team of approximately 6–8 professionals, including hiring, coaching, performance management, difficult feedback, and career development.
  • Hands-on agency experience across SEO and GEO, with exposure to areas such as content strategy, enterprise SEO, PR, paid media, analytics, or integrated digital marketing.
  • Deep practical experience with GEO, including AI Overviews, LLM-powered discovery, generative search interfaces, and strategies for improving visibility across emerging search experiences.
  • Demonstrated ability to test, implement, evaluate, and teach SEO and GEO strategies while using data to connect marketing activity to measurable outcomes.
  • Genuine enthusiasm for AI as a practical working tool, with experience using AI to improve individual or team workflows and a willingness to continually experiment with emerging technologies.
  • Strong executive-level client management skills, with the ability to confidently engage C-suite stakeholders and translate complex digital marketing concepts into clear business recommendations.
  • Experience navigating client organizations and building relationships with senior stakeholders, particularly CMOs and other executives.
  • Strong commercial instincts and a consistent record of identifying account-growth opportunities and increasing revenue.
  • Excellent conflict-resolution and communication skills, with the ability to navigate high-pressure client and team situations constructively.
  • Strong strategic thinking and business judgment, balancing channel expertise with broader commercial and organizational objectives.
  • Exceptional organization and time-management skills, with the ability to context-switch effectively across multiple accounts, projects, and priorities.
  • Adaptability and a commitment to continuous learning, experimentation, change management, and innovation.
  • Comfortable leading through ambiguity, challenging assumptions, and providing candid feedback while maintaining strong relationships.

  Benefits:

  • Annual salary range of $95,000–$115,000, with final compensation determined by skills and experience.
  • Compensation reviewed at least annually.
  • Remote-first work environment within the United States.
  • Option to work from a headquarters office in Philadelphia for candidates who prefer an office environment.
  • Comprehensive employee benefits and additional benefit offerings.
  • Inclusive and collaborative culture focused on learning, growth, transparency, and continuous improvement.
  • Equal opportunity workplace committed to welcoming diverse backgrounds, identities, abilities, and experiences.
  • Opportunity to lead a significant client portfolio and a team of 6–8 professionals.
  • Opportunity to shape emerging SEO and GEO practices and influence the evolution of AI-driven search marketing.
  • Exposure to strategic client relationships, executive stakeholders, integrated marketing programs, and thought leadership.
  • Work environment centered on data, experimentation, compassion, and measurable impact.
  • Candidates must be based in the United States and able to work continental U.S.-based hours.