Talent Network: Marketing Specialist (Part-Time/Hourly)

Job Summary

Results-driven Marketing Specialist to support and execute key marketing initiatives across email, content, SEO, and social media. Primary focus on email marketing, automation, optimization, and analysis with deep expertise in Salesforce Marketing Cloud.

Responsibilities

Email Marketing, Automation, Optimization, and Analysis

• Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization
• Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud
• Develop email content aligned with campaign goals, brand voice, and audience needs
• Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs
• Apply best practices across deliverability, compliance, personalization, and lifecycle marketing
• Translate campaign insights into actionable recommendations to improve future performance

Blog and SEO Writing

• Write and edit high-quality blog content aligned with brand messaging, audience interests, and SEO guidelines