Talent Brand Experience Manager
About the role
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet.
About the Team
The Talent Brand team sits within Recruiting and is critical to making Stripe a premier career destination — helping improve the quality, efficiency, and strategic impact of how we attract and hire talent. We do this by building and managing Stripe's employer brand, executing recruitment marketing programs, and enabling recruiters with the tools, messaging, and insights they need to effectively sell Stripe to the world's best candidates.
What You'll Do
As a Talent Brand Program Manager, you will own Stripe's reputation as an employer — shaping how candidates perceive and experience Stripe at every touchpoint in their journey. You'll be responsible for managing Stripe's Employer Value Proposition (EVP), driving recruitment marketing programs, and building recruiter enablement resources that make our global recruiting team more strategic and effective.
This role sits at the intersection of brand, marketing, and recruiting and requires a high degree of cross-functional collaboration and influence. You'll work closely with partners across Brand, Communications, Marketing, and People, as well as business leaders across the company, to ensure Stripe's employer brand is compelling, consistent, and competitive. You'll also manage agency relationships and associated budgets to deliver creative work and research that drives a measurable impact on Stripe's ability to attract top talent.
Responsibilities
- Own and evolve Stripe's Employer Value Proposition (EVP), including the messaging matrix and visual design system, ensuring it is consistently applied across all candidate and employee touchpoints
- Lead the redesign and ongoing evolution of Stripe's careers site, serving as the candidate advocate and People team representative on the project team
- Develop and execute recruitment marketing campaigns and programs, partnering with external agencies to create compelling, data-informed content that reaches and engages target talent audiences and upholds Stripe's brand
- Build and maintain recruiter enablement resources — including team landing pages, toolkits, and talent intelligence — that equip recruiters with the messaging, competitive insights, and tools to effectively pitch Stripe to candidates
- Drive EVP measurement through brand strategy and insights