Strategic Outreach Specialist

What You’ll Do

Outbound Engagement (Marketing-Led)

• Execute targeted email sequences on behalf of Account Executives to engage key accounts
• Share relevant insights, research, and thought leadership with prospects
• Drive attendance and engagement for events, webinars, and campaigns
• Personalize outreach based on account context, industry trends, and security priorities
• Execute win-back / dark deal revival email sequences

Inbound Qualification & Nurture

• Progress leads to MQL through timely follow-up and contextual conversations
• Route qualified opportunities to Sales with clear context and insights
• Ensure no high-value inbound goes unworked

Account Research & Executive Engagement Support

• Research target accounts to identify key stakeholders, buying groups, and entry points
• Build strategic contact lists for Account Executives and executives ahead of travel, events, and key meetings
• Identify pathways into complex organizations, including mapping LinkedIn Connections and relationships and potential warm introductions
• Support targeted account strategies to help break into and expand within priority accounts

Sales Support & Marketing Campaign Assistance

• Partner with AEs to support proposal development and follow-up
• Support execution of nurture campaigns across email and other channels
• Collaborate with Marketing Ops and Content teams to optimize performance

What We’re Looking For

• 1 to 3 years in BDR, SDR, or marketing-focused sales role, ideally in B2B or cybersecurity
• Strong written communication skills with the ability to personalize outreach at scale
• Experience with account research tools (LinkedIn Sales Navigator, 6sense, etc.)
• Ability to synthesize account insights into actionable outreach and engagement plans
• Comfortable working across both marketing and sales functions
• Detail-oriented with the ability to manage multiple accounts and workflows
• Experience with CRM and sales engagement tools (Salesforce, Outreach, Marketo, etc.)
• Self-starter who can operate with autonomy and prioritize effectively

What Makes This Role Different

• This is not a high-volume cold calling role. It is a strategic outreach position focused on building relationships and driving pipeline through targeted, research-driven engagement.