Staff Product Designer

Opportunity

In this pivotal role, you’ll take the lead on the member-facing programs that introduce people to our life-changing care. Your top priority will be architecting the end-to-end service journey—from the moment a member is introduced to our offering through their complete onboarding. You will act as a strategic visionary in a fast-moving environment, mapping out complex enrollment flows and translating them into highly engaging experiences that inspire program adoption by clearly demonstrating the transformative benefits of our care.

Responsibilities

• Define Personas & Value Propositions: Identify and construct distinct user personas based on direct research insights. Uncover the specific barriers and core value propositions that resonate most powerfully with each persona, ensuring we speak directly to their unique needs.
• Architect Persona-Driven Journeys: Take the lead on multiple programs by mapping out tailored end-to-end enrollment flows. Design targeted experiences centered around the established value propositions of your personas to create a seamless, persuasive transition from initial program discovery to active participation.
• Drive Comprehensive Service Design: Look beyond isolated digital features to own the entire physical and digital ecosystem. Design interconnected touchpoints that guide members through tracking their health kit shipment, the physical unboxing experience, pairing their hardware sensors, and scheduling their initial virtual appointment with the Twin Health.