Sr. Social Media & Influencer Manager

Accountabilities:

• • Lead social media content planning, influencer activities, and paid media amplification, developing annual and monthly plans aligned with brand priorities and marketing activations.
  • Partner with Brand and Marketing teams during planning and brainstorming sessions, bringing a social and influencer perspective to campaign ideas, timing, and execution.
  • Manage influencer partnerships end to end, including briefs, creator evaluation, contracts, concepts, asset reviews, activation execution, quality assurance, and optimization.
  • Collaborate with agency partners on influencer programs, social activities, paid boosting, and campaign delivery.
  • Develop and execute social-first content strategies designed to strengthen communities, increase engagement, and support brand objectives.
  • Identify opportunities to integrate social-first ideas into broader content, media, retail media, and shopper marketing plans.
  • Review and quality-assure content with Brand, Legal, Product, and Creative teams, ensuring platform best practices, cultural relevance, disclosure requirements, and brand standards are met.
  • Partner with Customer Support to establish an appropriate tone and voice for community management and social responses.
  • Monitor social and influencer performance, measure key KPIs, develop actionable insights, and communicate results through cross-functional discussions and leadership reporting.
  • Identify cultural trends and emerging conversations within the DIY and consumer space, translating relevant insights into opportunities for future activations.
  • Establish operational improvements, workflows, and guardrails that increase the effectiveness and consistency of social and influencer programs.
  • Build strong relationships across functions and levels while mentoring colleagues and supporting the development of social and influencer capabilities.

  Requirements

  • Bachelor’s degree in Marketing or a related discipline, or equivalent relevant experience.
  • 5–7+ years of experience in influencer/creator marketing or social media marketing, preferably within the consumer-brand industry or an agency environment.
  • At least 5 years of experience managing content creation programs and hands-on experience executing influencer campaigns from strategy through delivery.
  • Strong knowledge of major social platforms, including TikTok, Meta, YouTube, and Pinterest, along with an understanding of their evolving ecosystems and best practices.
  • Demonstrated ability to manage multiple projects and priorities in a fast-moving, cross-functional environment while maintaining strong attention to detail.
  • Excellent written, verbal, storytelling, and relationship-building skills, with the ability to influence stakeholders across functions and organizational levels.
  • Strong creative thinking, problem-solving, consumer empathy, analytical judgment, and research capabilities.
  • Experience developing and optimizing workflows, processes, and operational frameworks for marketing programs.
  • Ability to collaborate effectively with multidisciplinary teams and agency partners while balancing strategic thinking with hands-on execution.
  • Strong mentoring skills and a genuine interest in helping colleagues develop their capabilities.
  • A proactive, adaptable approach and the ability to identify opportunities, translate cultural insights into action, and continuously improve campaign performance.

  Benefits

  • Competitive annual salary range of $77,600–$124,900 USD, with actual compensation based on factors including experience, skills, qualifications, job level, and geographic location.
  • Potential eligibility for annual merit increases.
  • Medical, dental, vision, life, and disability insurance.
  • 401(k) and Employee Stock Purchase Plan.
  • Paid time off, including vacation, holidays, and personal days.
  • Tuition reimbursement and extensive learning and development resources.
  • Wellness programs and additional benefits supporting employee well-being.
  • Discounts on company tools and products, plus additional partner and vendor discount programs.
  • Opportunities for career growth across a global organization with multiple brands and career paths.
  • A collaborative, inclusive, and purpose-driven work environment with opportunities to contribute to community and sustainability initiatives.
  • Fully remote work arrangement.