Sr. Shopper Marketing Specialist

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

OLIPOP is searching for a Sr. Shopper Marketing Specialist to join our team and elevate our brand across the omnichannel retail environment. In this role, you’ll work cross-functionally with our marketing and sales teams to drive shopper engagement across the full path to purchase. If you’re looking for a fast-paced environment, an opportunity for personal growth and responsibility, and enjoy having fun along the way, then this is a role you’ll thrive in!

RESPONSIBILITIES

• Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels
• Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more
• Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution
• Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives
• Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail
• Partner with Sales to align shopper programming with key customer growth priorities
• Maintain and update marketing calendars, trackers, recaps, and key documentation
• Assist with invoicing, budget tracking, and reconciliation of expenses to actuals
• Oversee vendor relationships related to program setup