Sr. Sales Planning & Forecast Manager

Accountabilities:

• • Own and lead the end-to-end sales forecasting process across retail and e-commerce channels, customers, and product categories.
  • Develop weekly, monthly, quarterly, and long-range forecasts using historical sales, POS data, seasonality, promotions, market trends, inventory information, and business inputs.
  • Partner with Sales leadership to incorporate customer intelligence, commercial opportunities, risks, promotional activity, and changing market conditions into forecasts.
  • Drive alignment across Sales, Finance, Demand Planning, Supply Chain, and Marketing to establish a clear and reliable view of future demand.
  • Analyze actual performance against forecasts, identify key sources of variance and bias, and recommend corrective actions to improve forecast accuracy.
  • Own forecasting KPIs, including forecast accuracy, bias, variance, and performance trends, and establish continuous improvement initiatives.
  • Identify emerging sales trends, risks, and opportunities and communicate their potential impact to business and senior leadership.
  • Lead forecasting activities for new product launches, promotions, product transitions, and other major commercial events.
  • Partner with Demand Planning and Supply Chain to ensure sales forecasts provide accurate demand signals for inventory and supply planning.
  • Collaborate with Finance to align sales forecasts with revenue expectations, financial plans, and broader business outlooks.
  • Build and deliver recurring forecast reports, dashboards, insights, and recommendations for Sales and leadership teams.
  • Improve forecasting methodologies, tools, reporting structures, workflows, and processes to increase efficiency and scalability.
  • Work with third-party forecasting, planning, retailer, and data platforms, supporting integrations and ensuring reliable information flows across systems.
  • Maintain high standards of data quality and consistency across internal and external forecasting and reporting systems.
  • Build and automate forecasting tools and reporting using Excel, business intelligence platforms, AI tools, and planning technologies.
  • Leverage AI and emerging analytics capabilities to automate analysis, identify patterns, improve forecast accuracy, and surface actionable insights.
  • Evaluate and implement AI-enabled solutions that can strengthen forecasting, reporting efficiency, and business decision-making.
  • Conduct scenario and sensitivity analyses to help stakeholders understand potential outcomes, risks, and commercial opportunities.
  • Establish scalable forecasting best practices and processes that support the continued growth of the business and its analytics capabilities.

  Requirements

  • 5–8+ years of experience in sales forecasting, demand planning, sales analytics, or a related analytical discipline.
  • Demonstrated experience owning or leading a sales forecasting process and strong knowledge of forecasting methodologies, reporting, and performance measurement.
  • Strong analytical capabilities with experience working with large, complex datasets and translating quantitative findings into practical business recommendations.
  • Advanced Excel skills, including pivot tables, formulas, lookups, data modeling, and analytical reporting.
  • Experience analyzing historical sales, point-of-sale, inventory, demand, and related commercial datasets.
  • Strong understanding of forecast accuracy, forecast bias, variance analysis, and other forecasting performance metrics.
  • Experience working with third-party forecasting tools, data platforms, planning systems, or technology integrations.
  • Hands-on experience using AI tools to accelerate analysis, automate workflows, improve forecasting, or generate business insights.
  • Ability to challenge assumptions, identify risks, evaluate scenarios, and drive alignment around forecast decisions.
  • Strong cross-functional leadership and stakeholder management skills, with the ability to influence teams across Sales, Finance, Supply Chain, Demand Planning, and Marketing.
  • Excellent communication skills, including the ability to present forecasts, analytical findings, risks, and recommendations clearly to senior leaders.
  • Strong attention to detail combined with the ability to maintain perspective on broader commercial and business objectives.
  • Experience with Tableau, Power BI, or similar business intelligence platforms is preferred.
  • Background in consumer electronics, consumer hardware, CPG, or another product-driven industry is a plus.
  • Experience with AI-enabled forecasting, predictive analytics, machine learning, or generative AI is advantageous.
  • A proactive, curious, and improvement-oriented mindset with the ability to operate effectively in a fast-moving, cross-functional environment.

  Benefits

  • Competitive base salary of $114,000–$156,000 USD, depending on role level, location, experience, skills, education, and other job-related factors.
  • Equity opportunities.
  • Bonus opportunities.
  • Fully remote position within the United States.
  • High visibility and regular exposure to senior leadership and commercial teams.
  • Ownership of a critical business process directly influencing revenue, inventory, and overall business performance.
  • Significant cross-functional collaboration across Sales, Finance, Demand Planning, Supply Chain, and Marketing.
  • Opportunity to shape and modernize forecasting methodologies, tools, reporting, and processes.
  • Opportunity to apply AI and emerging technologies to real-world forecasting and business challenges.
  • Ability to help build scalable, next-generation forecasting capabilities as the organization grows.
  • Equal employment opportunity and merit-based hiring practices.